A2A began in the Arctic, where we organised snowmobile expeditions across vast, uninhabited landscapes. It was an efficient way to learn two things: how to plan properly — and what happens when you don’t. Years later, we chose Morocco. Not because it was fashionable, but because nowhere else offered this much terrain in one country: dunes, mountain serpentines, desert plateaus and Atlantic coastline — all within reach. For people who prefer movement to sightseeing, it is rather difficult to beat. We live here permanently. This is not a seasonal project or a romantic experiment. We know the roads that do not appear on maps, the seasons that matter, and the difference between a scenic detour and a logistical mistake. Our combined experience in tourism spans more than 70 years across three continents. It has taught us to plan carefully, test everything ourselves, and avoid promising what cannot be delivered. If it is on the programme, we have ridden it. We believe in conscious travel — not as a slogan, but as common sense. Small groups. Proper preparation. Respect for the land and for the people who call it home. A2A is not a traditional travel agency. We design private off-road expeditions for those who are perfectly capable of following instructions — but prefer not to be followed by a guide with a flag.